he education industry is one of the most prominent ones and it has undergone a drastic revolution in the past few years.
Along with the pen & paper work, technology has merged, making the industry more efficient. Moreover, the COVID-19 crisis has magnified the need for technology in the education industry.
Now, education has got a whole new look with online classes, forums, virtual classrooms etc.
So, basically EdTech is the buzzword now and Artificial Intelligence (AI) has made its way into the industry. Conversational AI created as educational chatbots can effectively engage students and provide them with valuable knowledge.
In entirety, AI Chatbots have enhanced the overall experience in EdTech.
A report by KPMG predicts that the EdTech market will service about 9.6 million users. Consequently, the industry will have a market share of US$1.96 billion by 2021.
This article will provide you with the ways in which Conversational AI has transformed the EdTech industry.
But before diving into the ways, let’s take a look at the common challenges faced by EdTech.
Common Challenges Faced by the EdTech Industry
The EdTech Industry as a whole, including EdTech startups and EdTech companies are facing common challenges with the rise of technology in the industry.
Here’s a list of the top 6 challenges:
1. Resistance to Change
Seems hard to believe but the education industry is somewhat resistant to change. Most educational institutes have become comfortable with the traditional books and whiteboard and hence, it’s difficult for them to come out of that comfort zone. Furthermore, though students are embracing technology easily, teachers often consider it as a threat to their job positions.
2. Privacy Concerns
There’s a widespread belief about privacy being hampered due to the integration of technology within the EdTech industry. Hence, security issues result in resisting the change brought about by AI.
3. Customer-Centric Environment
Customer-centricity is quite the trend now. In fact, there’s no denying that ‘customer is the king’.
Businesses across industries are striving to improve client service. FYI, up to 80% of the best-rated and successful companies claimed that their main objective is to provide personalized customer experience based on digital solutions.
So, what are the road-blocks then?
- Accessibility
- Convenience
- Speed
These aspects account for more than 70% of customer satisfaction and enhance customer loyalty. So, achieving these aspects is often a challenge for EdTech start-ups as well as established EdTech companies.
4. Multiple Platforms
The EdTech industry has been around for quite sometime now and hence, it has got several vendors.
The main challenge is when educational institutions & organisations need to choose a service provider among so many. The selection process is difficult as the requirements of each organisation varies based on factors like location, budget, bandwidth etc.
Hence, a solid research in the EdTech market is must before finalising on any service provider.
5. Digital Payments
Trust is still lacking in digital payment modes. A large part of the Indian population, especially the semi-urban areas find it difficult to conduct digital transactions. The cash mode is still preferred by several people as they are daunted by the reports of online frauds and breach of safety protocols.
Hence, it’s a challenge for the EdTech industry to convince customers about using digital payment modes.
6. Language Barriers
Another challenge that the EdTech industry faces is language barrier. There’s still a large part of the population that chooses regional languages.
There are almost 50 languages and dialects in the country and most people communicate using local language.
It often turns out that students have the basic introductory knowledge of English. Hence, language remains an uncomfortable zone and learning does not produce the desired outcome.
5 Ways Conversational AI is Improving the EdTech Industry
Did you know the top industries profiting from AI chatbots are education, real estate, healthcare, travel & finance?
Let’s see in what ways Conversational AI is improving the EdTech industry.
1. Smart & Reliable Content
Content has got a new face with AI entering the education industry. Using tools and technologies, educators can now develop segmented courses for different age-groups.
Moreover, the previously theory-based content can now be converted to experimental and experiential learning with the help of virtual and augmented reality.
The onset of AI has turned traditional books into digital automated learning modules. Also, smart content includes video lectures and conferencing.
No doubts that traditional books hold a special place, it turns out that students learn better and have more efficient learning sessions with digital content. For example, AI tools can evaluate if students need a repeat lesson or can continue moving forward.
2. Personalized Learning Experience
Traditionally, the education industry follows a curriculum designed to impart knowledge in general. But the truth is that the learning needs differ from person to person.
The emergence of AI in the EdTech industry allows customisation of learning sessions.
Have you come across the personalised recommendations on Netflix?
It works in the same way. The same technology can be used to offer students with better recommendations that are aligned with their learning needs. AI also enables customisation of in-class assignments & exams, enduring that students are offered with the best assistance.
3. Simplifying Administrative Work
Administrative tasks take a lot of the time that educators spend within institutions. It makes their schedule hectic.
Administrative work in the EdTech industry may involve anything – starting from preparing students’ list, courses, attendance worksheets, question papers to grading & exams.
With AI, the administrative workflow can be smoothened and accelerated, giving educators ample time to interact with students.
For example, the admission process can be made hassle-free and efficient using automation. Also, with AI Chatbots grading can be done quickly and efficiently.
4. New Efficiencies
AI has unleashed new efficiencies in the EdTech industry. For example, AI in the EdTech industry helps in offering students with data-driven methods of learning. This prevents them from getting lost amidst piles of books.
AI also enhances the overall learning experience of students.
For example, using chatbots for education increases the efficiency of the entire session. The chatbot can send specific topics to students via texts or multimedia like audios, images etc.
Also, chatbots can hand out students the learning materials and conduct tests, just like in classrooms. This eases the performance monitoring as well as speeds up the processes.
5. Global Learning
Education has now become boundless with the onset of AI. You can learn anything and everything from anywhere across the globe.
AI in the EdTech industry has opened up vast learning opportunities and students can pick what they want to learn from a wide range of courses.
Irrespective of time-zones and country borders, you can access learning from anywhere and open up significant new opportunities.
Enhance Learning with Konverse!
The EdTech industry does involve hundreds of tasks and a complicated workflow. But simplifying the processes is easier than you think.
Now, you can make the learning system seamless with EdTech AI Chatbots. So, if you’re looking for a reliable chatbot website, we recommend you Konverse.
Our EdTech AI Chatbots can help you simplify workflows and make learning more effective.
Additional Readings
Find out ways how Conversational AI & WhatsApp can Automate Customer Support
Reasons why you should have a chatbot for your business
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